The Form Is the Conversion
Your landing page gets visitors to the form. The form must not screw it up.
The Field Tax
- Reducing fields from 4 to 3: +25% conversion
- Reducing from 6 to 3: +66% conversion
- Single-field forms convert 2-3x higher
Every field needs to justify its existence.
12 Micro-Interactions That Matter
- Focus states — Immediate visual feedback on tap/click
- Validate on blur — Not on every keystroke
- Smart keyboards — Email keyboard for email, number pad for phone
- Input masking — Auto-formatting reduces errors
- Password toggle — Show/hide reduces errors by 40%
- Inline errors — Below the field, not in a top banner
- Helpful tone — "Please enter a valid email" not "Invalid input"
- Autofill support — Standard autocomplete attributes complete forms in 2 seconds
- Multi-step progress — Split 5+ fields into steps with a progress bar
- Smart defaults — Pre-fill country from IP, pre-select common answers
- Submit copy — "Create My Account" beats "Submit"
- Post-submit — Deliver value immediately, not a dead-end confirmation page
The Form Audit
Open your signup on mobile. Fill it with one hand:
- Under 30 seconds?
- Right keyboard types?
- Errors inline and specific?
- Submit button visible without scrolling?
- Supports browser autofill?